X, formerly known as Twitter, is one of the most used social platforms in the world, with more than 330 million monthly active users. The name change and new direction under the leadership of Elon Musk have led to several changes on the platform. However, the goal of having a large following on X remains a significant advantage, whether for promoting a brand, an idea or a personal profile. In this article, we will explore effective and little-known strategies for increasing your Twitter followers, or rather your followers on X, as well as common mistakes to avoid.

Why Are Followers on X Important?

Before diving into the strategies, it is essential to understand why having more followers on X is important. According to research by Sprout Social, a high number of followers:

  • Increase your authority and credibility in your field : More followers give you more authority in your industry. This is especially useful if you are an influencer or an expert in a certain field.

  • Broaden your reach and visibility : With more followers, your posts have the chance to reach a larger audience. This is crucial for companies looking to increase brand awareness.

  • Offers networking and collaboration opportunities : Having a large following can lead to partnership and collaboration opportunities that may not be available otherwise.

Effective Strategies

Quality Content

The golden rule for any social platform is to provide high-quality content that is relevant and interesting to your audience. According to a report from HubSpot, tweets that include images receive 150% more retweets than tweets without images. This will not only gain you followers but will also keep them engaged.


Replying to tweets, retweeting, and liking other people's posts can increase your visibility and encourage others to follow you. According to research from Brandwatch, brands that engage with customers on X see a 19% increase in customer satisfaction.

Regular Tweets

Maintaining a constant presence on X is essential. Buffer suggests that the ideal number of tweets per day to maximize engagement is around 15. Don't tweet too often to the point of being annoying, but enough to keep your followers interested.

Use of Hashtags

Hashtags can help you reach a wider audience. However, it is important not to overdo it and use relevant hashtags. According to research from X, tweets with hashtags can increase engagement by up to 100% for individuals and 50% for brands.

Data analysis

Use tools like X Analytics to monitor the performance of your tweets and adjust your strategy accordingly. This will allow you to understand what types of content work best for your audience.

Advanced Strategies

Collaborations and Partnerships

Collaborating with other X users who have similar interests can help you reach a broader audience. For example, if you're a travel blogger, you might partner with travel agencies or airlines to offer exclusive content to your followers.

Competitions and Giveaways

Running contests and giveaways can be an effective way to attract new followers. Make sure the rewards are relevant to your audience. For example, if you're a fashion brand, you could offer a discount coupon or free item as a reward.

Using Videos and Images

Tweets with visual content tend to have a higher interaction rate. Use high-quality images and videos to capture attention. According to a report by Wistia, videos that are less than 2 minutes long receive the highest engagement.

Mistakes to Avoid

Purchasing Followers

This is a short-term strategy that can damage your reputation in the long term. According to research by The New York Times, buying followers can lead to a decrease in trust and credibility.


Sending too many tweets in a short amount of time can be annoying for your followers. This can lead to an increase in unfollow rate.

Lack of Interaction

Ignoring your followers or not engaging with them can lead to a decrease in your follower count. A report from Mention suggests that responding to tweets within an hour can increase the likelihood of a follow-up by 64%.

Irregular Content

Tweeting irregularly or not providing quality content can lead to your followers becoming disinterested. An editorial calendar can help you maintain a consistent, quality presence.


Increasing the number of followers on X takes time, effort and a well-planned strategy. By avoiding common mistakes and applying the effective strategies mentioned in this article, you will be on your way to building a solid and engaged following on X.

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