Instagram, with over a billion monthly active users, is one of the most influential social media platforms in the world. Over the years, it has continued to innovate and adapt, introducing new features that have changed the way people interact and share content. In 2023, Instagram introduced some key features that can be leveraged to increase the number of followers and improve engagement. In this article, we'll explore these new features and how they can be used to optimize your Instagram strategy.

Downloading and Sharing Public Reels

Instagram has always focused heavily on Reels, its answer to TikTok, and in 2023 it introduced a new feature that allows users to download and share public Reels [1]. This feature offers a unique opportunity to increase the visibility of your content. By creating engaging, high-quality Reels, you increase the likelihood that users will download and share them with their followers, thereby expanding your reach. Additionally, sharing Reels can help build a community of like-minded followers, as people who like your content are more likely to follow you.

But how to create engaging Reels? First, it's important to understand your audience. What are their interests? What makes them laugh, think or feel inspired? Once you have a good understanding of who follows you, you can start creating content that resonates with them. This could include tutorials, behind-the-scenes, interviews, product reviews, viral challenges, and much more. Remember, the key is to be authentic and show your unique personality.

The Instagram Threads App

In July 2023, Instagram launched the Threads app, a visual messaging platform that allows users to stay in touch with their "Close Friends" [2]. This app offers a new way to interact with your followers and share content in a more intimate and personal environment. You can use Threads to share moments of your day, updates on your brand, or anything that you find interesting to your closest followers. This more personal interaction can help build a closer relationship with your followers, encouraging them to engage more with your core content on Instagram.

Threads can be especially useful for brands and creators who want to build a strong and engaged community. You can use the app to share exclusive content, offer a behind-the-scenes look, ask questions, and get feedback, or just have a more personal conversation with your followers. Remember, the goal is not just to increase the number of followers, but to build meaningful relationships with them.

Instagram's 2023 Trend Report

Instagram has released its Trend Report 2023, which offers an in-depth analysis  [3] of the themes and issues that are most important to Instagram users, especially Generation Z. This report can be a great tool to understand which themes are currently relevant and how to incorporate them into your content. For example, if the report indicates that sustainability is a key theme for Generation Z, you might consider sharing content that shows how your brand is addressing this issue.

But how to make the most of the Trend Report? First, read the report carefully and take note of the themes and issues that resonate the most with your brand and audience. Then, think about how you can incorporate these themes into your content. This could include sharing personal stories, educating your audience about a particular issue, promoting products or services that align with these themes, or partnering with influencers or organizations working on these issues.


Instagram continues to be a powerful platform for connecting with your following and building a relationship with them on a day-to-day basis. By taking advantage of the new features of 2023, you can optimize your strategy and increase the number of Instagram followersRemember, the key is to create authentic and engaging content that resonates with your audience and to build meaningful relationships with your audience.


1.  Instagram users can now download public Reels
2.  Instagram to launch text-based Threads app
3.  2023 Instagram Trend Report

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